A studio built to design, build and deliver.

Neeraj Kapoor is CEO of 10xGrowth Labs. Twenty years across business applications, AI and enterprise transformation — including a Director role leading Microsoft Business Applications — delivered for organisations across Australia, the US and the Middle East.

He has led product, delivery and AI transformation programs for enterprises, governments and Tier-1 Microsoft partners. Today he works hands-on with founders, executives and program owners on the platforms and products that matter most.

Alan Thomas is General Manager at 10xGrowth Labs. Three decades of senior leadership across sales, operations and business transformation — including GM at DWS — turned into a practical operator's lens on how organisations actually run.

He works directly with executives and program sponsors to shape engagements, keep delivery accountable, and make sure every product, platform and AI program lands with measurable outcomes on the ground.

Alisha leads customer experience and product design at 10xGrowth Labs. She turns complex operational problems — inside councils, enterprises and startups — into products people actually want to use.

Her practice spans user research, service design, UX strategy and design systems. She works alongside engineering and delivery to make sure every product ships with clarity, craft and measurable outcomes.